# What Is Agent-Led Growth?

Agent-Led Growth is a go-to-market strategy for earning discovery, recommendation, and successful product use through AI agents.

## The Three Pillars

- Agent discoverability: whether agents can find and recommend you.
- Agent usability: whether agents can successfully use your product.
- Agent analytics: how agent activity contributes to adoption and revenue.

## How To Start

Establish a baseline, identify the largest discovery and usability gaps, ship improvements, and measure the resulting change over time.

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