What is Agent-Led Growth?
The definitive guide to the new go-to-market motion for developer tools. Learn how AI coding agents are changing developer acquisition.
The shift is happening now
Developers are changing how they discover and evaluate tools. AI coding agents like Claude Code, Cursor, and Codex are becoming the primary interface for writing code and, by extension, for discovering which APIs and libraries to use.
AI agents are the new search engines
40%+ of developer discovery now happens through AI coding agents like Claude Code, Cursor, and Codex, not Google.
Mentions aren't enough
For APIs and dev tools, getting mentioned by AI is worthless if the generated code doesn't work. Usability matters.
Traditional analytics are blind
Google Analytics can't see AI agents. They don't load JavaScript. A growing % of your traffic is invisible.
First-mover advantage is real
AI training data is sticky. APIs that are agent-ready today get embedded in models for years.
The three pillars of Agent-Led Growth
A complete strategy requires all three.
Agent Discoverability
Can AI find and recommend your product? Track your visibility across answer engines (ChatGPT, Claude, Perplexity) and measure Share of Voice vs competitors.
Learn moreAgent Usability
Can AI actually use your product? Test whether coding agents can discover, call, and use your API correctly with real sandbox testing.
Learn moreAgent Analytics
Which agents visit your docs? Track AI traffic in real-time and attribute signups to agent-sourced developers.
Learn moreGlossary
Ready to implement Agent-Led Growth?
Lightsage is the infrastructure for Agent-Led Growth. Track discoverability, test usability, and measure what matters.